In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an influencer marketing campaign uber successful, or hot, if you will. In today’s industry, we know that standing out requires more than...
Find out who took home the trophies at last night's dazzling ceremony.
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.
Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.
Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.
The tables have turned in today’s industry, and the influencers can afford to have their say. So, how do brands keep influencers happy?
Submit your entry in the next 24 hours for a chance at winning.
It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies.
The new browser can compare products, fill up shopping carts, and direct users through the entire funnel in seconds. Affiliate content is undoubtedly being used. So, what’s to be done?
The legislation would amend Denmark’s copyright law to allow individuals to claim legal ownership of their personal appearance and voice.
Sean Sewell calls on the wider industry to grow together.
Over half of creators report burnout, with many of them considering leaving the industry, says Billion Dollar Boy.
Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?
The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.
In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an influencer marketing campaign uber successful, or hot, if you will. In today’s industry, we know that standing out requires more than...
Find out who took home the trophies at last night's dazzling ceremony.
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.
Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.
Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.
